Arta Farahmand is an Instructor at Bow Valley College with experience in web development and interface design in the corporate environment. He is currently pursuing a Master of Science in Information Systems at Athabasca University. His experience includes working in organizations such as TransCanada and WestJet for Internet Refreshment and Content Migration projects. His research interests are penetration of big data in e-learning and data visualisation. Arta is passionate about applying analytics and data visualization in academia towards enhancing learners’ performance. He is currently conducting research, focusing on how big data can enhance online learning experience. The practical contribution of his research is to integrate enormous amount of unused data by traditional learning analytics and examine how unstructured data can be incorporated in analytics to enhance learners’ performance.